The Importance of Promotional Merchandise
You may have heard that promotional products are crucial for any business. However, you might have wondered what the big deal about promotional products is and why are they such a big thing for businesses these days.
With the use of promotional products businesses can reach out to a wider audience and build a clientele with ease. It’s a low cost yet effective advertising strategy and one which is used by businesses both big or small.
The following are a few interesting statistics on the use of promotional products:
- At least six out of ten people make use of the promotional products offered to them for a year or two
- The engagement rate of business is more than eighty percent once a person has been offered a promotional product.
- Almost 30% of the people make use of promotional bags for everyday use
- Users can easily recall an advertiser even two years after receiving the promotional product
These facts are enough to make anyone gauge the importance of promotional products. The general rule of thumb is to use every day things to be given as promotional products. These gifts could be anything from pens to water bottles. Items like these are appreciated by the users.
If you are wondering “why get promotional merchandise,” here the answers that would improve your advertising strategy:
A low cost yet effective marketing strategy
Not all small businesses can afford a big advertising campaign. However marketing goals become more achievable when the make use of promotional products. Most of these product are not expensive yet are one of the most budget friendly way of getting more people to know about your business.
Since these products are generally mass distributed the price for each of these products is kept to a minimal. Despite the low pricing these products have a pretty major impact on the ones who receive it. Mugs are considered a one of the most effective promotional goods.
Provides instant brand recognition
These products can help consumers identify your business and the products which the company is selling. Once they spot your logo on a specific advertisement they would instantly be able to recall your brand. This helps promote your business in a much better way.
Better exposure over a longer period of time
When someone watches an ad on television it may flash before their eyes for a minute or so. In case of promotional products these tend to get attention every time someone makes use of these. For example if someone issuing a promotional pen or a coffee mug, it’s going to stay in their mind for longer. This is one way of trying to gain exposure without striving too hard.
Helps a business gain their customers loyalty
Loyal customers consume products from a company on a regular basis. Giving away promotional gifts is a great way of gaining customer loyalty. They are motivated to buy their stuff from their favorite business.
With so many benefits it’s no wonder promotional merchandise is considered the next big thing.